Manage all social media channels (Facebook, Instagram, Youtube, Twitter, Tik Tok, WeChat, Google ads etc.) and campaigns;
Prepare, coordinate, manage and ensure all digital & social content and material go live accurately and punctually;
Create content and handle all the graphic designing and video editing;
Responsible for increasing the number of leads, increasing the attention and activity of fans, and timely interaction with leads/fans;
Content analysis performance and campaign effectiveness tracking;
Attend to customer enquiries, comments and complaints across the multiple digital and social media platforms;
Identify and strategize digital marketing initiatives across SEM, email marketing, social media and other platforms where there are opportunities;
Maintain and improvise the assets and documentation associated with the company’s digital presence including website properties, social media and more;
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness;
Researches and analyses social media trends, including social media ads revenue and web visitor data in order to improve social media presence and campaign efficacy;
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.);
Maintain a current and accurate knowledge of search engine optimisation strategies;
Manage online contents for website and responsible for maintenance of the website;
Work on copywriting for social media, website blog and digital marketing ads;
Monitors and responds to online conversations to generate user engagement;
Collaborate with designers or other vendor partners to improve user experience;
Plan for monthly digital budgeting;
Other duties as assigned from time to time.
At least 2 year(s) of working experience in the Digital Marketing field is required;
Possess a Bachelor’s degree in Marketing, Information Technology, Advertising/Communication/Media, Business Administration, or related field;
Good command in spoken and written English;
Strong oral and writing command in Mandarin for internal communication purposes;
Familiar with Microsoft Software (Office & Excel);
Proven experience in digital marketing - preferably in performance marketing positions;
Excellent understanding in various social media platforms, digital tools and website analytics;
Basic understanding/hands-on knowledge SEO/SEM, marketing automation, CMS would be an advantage;
Excellent communication and interpersonal skills;
Analytical mindset and critical thinking;
Skills and experience in creative content writing;
Able to work independently, multi-tasking and to work well under pressure;
Ability to self-generate video/picture media content will be an added advantage.